Wondering what to get your hip-hop cultured teens for christmas? Sprint has your answer — the new B’Phone.

No, it’s not what you think — it’s the latest partnership deal sprint has made to create a new hybrid cross-industry product. Nike’s had MJ. Buick has Tiger. Now, Sprint has Beyonce.

The Beyonce-branded phone is a customized version of the UpStage music phone that will offer exclusive Beyonce photos, videos and doubles as an MP3 player. 

The phone, released October 11th in New York, boasts a gold and burgundy color color scheme reportedly designed by Beyonce. Will this be the first of many star-branded phones to come?